Turn Feedback Into Features: Voice of the Customer Lessons from Salesforce

As part of the Salesforce Customer & Market Insights team, Scott focuses on customer feedback at scale, leading the product and program strategy for the Salesforce IdeaExchange and Known Issues sites. His team works with customers and product teams to ensure customers influence the Salesforce product roadmap.

Previous to Salesforce, Scott held audit, technology and communication roles in the healthcare industry at McKesson, and IT advisory roles at EY.

Using Salesforce Flow and custom objects, you can structure the way you capture feedback from your customers (internal or external) in your main Salesforce org. You can take the next step to engage your customers by implementing a crowd-sourcing solution similar to the Salesforce IdeaExchange. And it’s not just about the technology, but the culture and program needed to make an effort like this succeed.

Salesforce Certifications: the path to Certified Technical Architect (CTA)

Salesforce Certifications: the path to Certified Technical Architect (CTA).

I’m a Salesforce CTA, who has spent the last seven years developing AppExchange products. A graduate of the Silesian University of Technology, Wrocław University of Technology, and the AGH University of Science and Technology, currently obtaining Executive Education at Stanford Graduate School of Business. Shortly, I really like learning new stuff.

A better understanding of the value of the core Salesforce certificates and guidance on how to plan your preparations and career development. Additionally, I’m going to share some experience about preparing for the hardest certificate (CTA) both from attendee and mentor perspective.

Salesforce DevOps Maturity Matrix

How mature is your release process? We would like to think that we have almost forgotten about the times when state-of-the-art release process involved only ANT, a few sandboxes and a version control system. The truth is, many Salesforce projects still do not care about sfdx cli, are reluctant to try out scratch orgs and automated testing is considered too much hustle. In the modern world, an efficient DevOps strategy is a key to an agile, but robust release process.
Not many materials exist to help set up an advanced Devops process for Salesforce. Come and learn about what are the different areas that should be considered when designing a great release process, but also what are the different stages of advancement for each of those areas. Do you need to develop everything in-house? Or maybe use some existing frameworks? Or maybe there are feature-full solutions that you can just deploy? Let’s discuss methods that can be applied in different environments to find out the best strategy to get from where you are now to reach the desired ambition level of improvement and efficiency.